NEWS.

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JAPAN SALES MISSION - April 23

Another successful Japan Sales Mission in April 2023. The Japan market is opening up again, with lots of opportunities for tourism and education.

Check out some of the highlights from our trip in this video.

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JAPAN TOURISM STUDY TOUR

North Asia CAPE, in conjunction with BTM, invited six young tourism leaders to participate in a Japan Tourism Study Tour, where we visited Tokyo and Beppu (famous for hot springs), as well as attending the Japan NZ Business Council Conference, joined the ‘Support Our Kids’ Charity event for youth involved in the Fukushima disaster in 2011. We also met with Tourism NZ and Air NZ staff in Japan.

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TEST LOCALLY BEFORE GOING OFFSHORE..?

If you are trying to access a market like Japan, China, South Korea, etc, how can you prove that you are ‘fit for purpose’ when you don’t have a track record there…?

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TIPS FOR SUB-TITLED & NARRATED VIDEOS…

Videos with translated sub-titles and/or narration are powerful tools for your business. Here are a few pointers when developing videos for non-English speaking markets.

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TRANSLATION - JUST WORDS…?

If you think that MANY of your potential customers MAINLY understand English, then what is your ‘customer experience’ likely to be for those that don’t? What are they likely to miss out on? What are you likely to miss out on?

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JAPAN’S ‘SOLO SOCIETY’…

In Japan, the ‘Solo Society’ is growing rapidly. The number of single-person households is rising, and this figure is predicted to grow to around 50% of the population by 2040…

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