Tourism
The various Asian inbound tourism markets
can be confusing to many people. Many of our staff each
have more than 20 years experience in the Japanese tourism
industry, in Japan, New Zealand, Australia, and Fiji, and
the rest of our team provide skills and knowledge of their
own native countries as well.
The Japan market, for example, is highly
segmented, and has a myriad of distribution channels which
are constantly changing. Despite this, our daily interaction
with various levels of the Japanese distribution, enables
our team to keep our clients informed of how best to approach
the Japan inbound tourism market.
On the other hand, the Chinese speaking market
is a fast growing market, with opportunities for group,
FIT, student, and family travel, for both those living in
China, and Chinese people living in New Zealand and Australia.
Our tourism specialists pro-actively develop
new ways to market regions, themes, products, and services
on behalf of a range of Regional Tourism Organisations and
tourism businesses. We explore new trends in overseas markets,
and look for avenues of opportunity for the people we work
with.
We assist Tourism New Zealand, RTOs, and
many tourism operators with their translations, strategies,
product development, web development, and other projects.
Likewise, we assist tourism-related organisations
and businesses in Japan, Australia, Fiji, and other countries.
Key facts on New Zealand Populations
• In the last five years, there have been increasing immigrant
numbers from China, India, and South Korea.
• Over seven per cent of people in New Zealand have been
living here for four years or less.
• Almost one in four people in New Zealand was born overseas.
• 18 per cent of our population speaks two or more languages.
• Asian ethnic groups are now New Zealand’s fourth largest,
increasing 40 per cent between 2001 and 2006.
Source: Ministry of Ethnic
Affairs
Languages Spoken by Chinese at Home
in NZ
Source: Research International
Chinese Media Survey Auckland 2011
Compiled by Asian Communications Media House Ltd
Only 5% of Chinese people speak English
at home. They are more likely to watch Chinese TV, listen
to Chinese radio, and read Chinese newspapers. Take a
look at our Asian Media page.
