BTM was established in 1994, originally as Booties Translation and Marketing. (no - not the Bank of Tokyo Mitsubishi...unfortunately...) Why Booties? Bootie is the nickname of Tony Boot, the company founder. Today, we are proud to celebrate more than 16 yearsof operations, providing assistance to a wide range of businesses and organisations in several countries.

Marketing to Asia is not easy, as you probably already know..! Choosing the right partner to help you is imperative. Whilst there are many bilingual people at your fingertips, not many will have the commercial experience, skills, knowledge, and team approach that BTM has.

BTM is much more than just a translation company. Our team includes Japanese, Chinese, Korean, and English-speaking staff, with commercial experience in sales & marketing, research, and other important areas. Each team member has an understanding of related business cultures, and is experienced in a range of industries. This combination of skills enables BTM to deliver high quality solutions to you and your clients.

Our philosophy is that we essentially become an extension to your own marketing team for any matters relating to your Asian market development. This can include anything from asian language translations, to brochure web development & marketing, inquiry services, staff training, sales representation, and so on.