about us

ABOUT US

BTM Marketing Ltd was established in 1994 as Booties Translation & Marketing ('Bootie' is the Director Tony Boot's nickname). BTM is a New Zealand owned company specialising in translations, marketing, and digital media services for a range of industries. We have a team of people skilled in translation, digital marketing, typesetting, web content management systems, audio file narration, and more.

 

Our clients include Tourism New Zealand, Education NZ, New Zealand Trade & Enterprise, regional councils, AA Traveller, Lotto, SKYCITY, tourism businesses, advertising & publishing companies, health-related businesses, food & beverage companies, specialised manufacturing companies, insurance companies, finance companies, film and creative, and more.

 

We asked each of our team members to choose a 'boot' that represents them in some way...check out our 'bootiful' team...(rollover each image for more information...)

TONY
TONY
DIRECTOR & FOUNDER
Early graduate of the Waikato University Business Management Studies department's International Management programme. Vice Chair of the Japan New Zealand Business Council. Interests: golf, tennis, badminton, rugby, and music.
WHY THIS BOOT?
likes to keep a good grip, but not overly trendy!
CRAIG
CRAIG
BUSINESS DEVELOPMENT MANAGER
Graduated from Auckland University. Lived in Japan for ten years. Very experienced in Japanese tourism, and education. Interests: music, gardening, cooking, rugby league, and anything to do with Japan.
WHY THIS BOOT?
reliable, popular, has multiple functions
AMY
AMY
CHINESE MARKETING COORDINATOR & TRANSLATOR
Born in China, and graduated from Tsukuba University in Japan (MBA in Marketing). Fluent in Chinese, Japanese, and English. Interests: travel, reading, and Japanese culture.
WHY THIS BOOT?
unique qualities, tall,smart & multi-functional
KATJA
KATJA
GERMAN TRANSLATOR & NARRATOR
Graduated from University of Dortmund in Germany, (Masters in Journalism & Bachelor in English) Experienced in German translations, travel writing, tour guiding & journalism. The ocean, paddle-boarding, photography, New Zealand
WHY THIS BOOT?
Casual, flexible, marine oriented
EMI
EMI
JAPANESE MARKETING COORDINATOR & TRANSLATOR
Graduated from Hiroshima University - Japan. Very experienced in health & wellness, tourism, education. Interests: bush walking, gardening, reading, food & wine
WHY THIS BOOT?
practical, smart,prepared to go the extra mile
CHRISTINE
CHRISTINE
CHINESE MARKETING COORDINATOR & TRANSLATOR
Graduated from Monterey Institute of International Studies in US (major in Localization and Translation Management). Experienced in IT, tourism, casino, and business translations into Chinese. Interests: travel, movies, food, nature.
WHY THIS BOOT?
medium height, casual, practical, laid-back…
ROSA
ROSA
KOREAN TRANSLATOR AND NARRATOR
Experienced in Korean tourism, I.T, business, biology, biomedical sciences. Interests include nature and culture, movies, novels – all fantasies and realities.
WHY THIS BOOT?
practical, smart,prepared to go the extra mile
SISI
SISI
CHINESE TRANSLATOR & NARRATOR
Master of Arts in English-Chinese Translation from Beijing Foreign Studies University. Experienced in tourism in China and NZ. Interests: Cooking & Travelling.
WHY THIS BOOT?
The ankle boot may not be a new trend, but it is definitely one that has stood the test of time. I always appreciate the warmth and comfort ankle boots can provide.
IKUKO
IKUKO
JAPANESE MARKETING COORDINATOR & TRANSLATOR
Graduated from Aoyama Gakuin University - Japan. In charge of the translation team, and Japanese translator. Very experienced in a range of industries - including tourism, education, food & beverage, agriculture. Interests: Zumba, tennis, reading.
WHY THIS BOOT?
Zumba = life, life = Zumba
MARIA
MARIA
SPANISH TRANSLATOR
English-Spanish translation degree from the National University of La Plata, Argentina Experienced in Spanish translations for Latin America, specialising in the tourism industry. Interests: literature, trael, music
WHY THIS BOOT?
stylish, practical, comfortable
FANG FANG
FANG FANG
BAHASA INDONESIA TRANSLATOR
Graduated from Trisakti Tourism Academy, Jakarta. Experienced as tour leader, tour organiser, and translator into Bahasa Indonesian. Interests: Travelling, learning languages, meeting with people.
WHY THIS BOOT?
easy going, enjoys travel and natures beauty
TINA
TINA
VIETNAMESE TRANSLATOR
Graduated from AUT in Interpreting. Experienced in Vietnamese translations and interpreting. Interests: music, fine dining, travel, desserts, SHOES..!
WHY THIS BOOT?
warm, medium height, comforting. Shoe lover, so hard to choose just one 'boot'...
LISET
LISET
DUTCH TRANSLATOR
graduated from the University of Auckland with a Bachelor of Arts and Commerce. Experienced in Dutch translations. Interests: travel, reading, movies.
WHY THIS BOOT?
born in Holland but grew up in NZ - a Dutch Kiwi on clogs.
ALESSANDRA
ALESSANDRA
ITALIAN TRANSLATOR
BA in English language and literature (Italy) PG in Translation Studies (UoA). Experienced in Italian translations. marketing, QA, tourism. Interests: Reading on evolution of languages, medicine, neuroscience
WHY THIS BOOT?
comfortable, can be dressed-up or down, elegant but a little unexpected.
ATHENA
ATHENA
FRENCH TRANSLATOR & NARRATOR
Bachelor of Arts and Commerce at The University of Auckland. Fluent in French & English. Interests: Travelling to learn about different cultures, foods, and languages; taking photographs; and of course, Watching films!
WHY THIS BOOT?
'Tahitian Boots' -describes my background well - has a bit of a French touch to it, as well as a Tahitian vibe!
IVY
IVY
CHINESE TRANSLATOR
Postgraduate Diploma in Translation Studies at University of Auckland. B.A. in Translation and Interpretation Studies at Dalian University of Foreign Languages, China.NAATI certified. English- Simplified Chinese. Experienced in tourism, marketing and fashion translations. Interests: hiking, travel, bakeries...
WHY THIS BOOT?
tall, simple, and timeless
ALEXANDRE
ALEXANDRE
PORTUGUESE TRANSLATOR
Portuguese Translator and Interpreter since 1999. Experience in Portuguese translations for Latin America, experience in the Law, IT and Academic areas. Interests: running, surfing, trekking and cinema.
WHY THIS BOOT?
Rugged, strong, yet comfortable and always ready for the extra mile and quickly adaptable to different scenarios.
CHRISTOF
CHRISTOF
GERMAN TRANSLATOR
Graduate Diploma Translation Studies in 2002 and teaching translation technology at the University of Auckland. Experienced in a range of fields. Interested in sustainable communities and living at Earthsong Eco-Neighbourhood since 2007.
WHY THIS BOOT?
Sustainability sometime means getting dirty to achieve your goals..
STÉPHANE
STÉPHANE
FRENCH TRANSLATOR
Qualifications: engineer, master in biology. Experienced in French translations and narration. Interests: music, writing, hiking
WHY THIS BOOT?
'These all-terrain 'reef shoes' symbolise my life in the Pacific.
CLAUDIA
CLAUDIA
SPANISH NARRATOR
Graduated from Excellent International Academy in NZ, and from University Cooperative of Colombia ( Degree in Professional International Trade). Experienced in Spanish narration, international trade, transportation and travel. Interests: sports, dancing, travel, movies, beach, nature parks, books, cooking.
WHY THIS BOOT?
great on the dance floor,
MIJUNG
MIJUNG
KOREAN TRANSLATOR
Master of Professional Studies in Translation at the University of Auckland. Experienced in website, tourism, legal, business translations into Korean. Interests: travel, hiking, movies, baking.
WHY THIS BOOT?
Active, diligent, vibrant.
ROBERTA
ROBERTA
PORTUGUESE TRANSLATOR & NARRATOR
Certificate of Proficiency in editing for translations and papers from the Master of Arts in translation (Auckland University). 17 years in NZ. Interests: writing and illustrating picture books, traveling, talking, and eating nice plant-based food.
WHY THIS BOOT?
It is like a white canvas where I can freely create.
TARVINDER
TARVINDER
HINDI/PUNJABI TRANSLATOR & INTERPRETER
Masters degree in Electronics. Post Graduate diploma in Translation studies and Certificate in Interpreting from AUT, NZ. Experienced in Hindi and Punjabi languages. Interests: cooking, reading, travelling, shopping.
WHY THIS BOOT?
Elegant, unique, comfortable, colourful, and fun.Punjabi jutti - describes my background and culture